Martha Shaw

LF'06, Chapter Chair

UN Committee, World Oceans Week, Host and Producer The Explorers Club "Women of the Deep"

 

Martha's early career was as a staff diver and researcher for State of California Fish and Game in kelp beds off San Diego, and on census of sport fishing and commercial catches. She became a diver and published staff geologist for Scripps institution of Oceanography, Shore Processes Lab. She exhibited talent as a writer and graphic designer in the many papers she published, and in her creativity awards for clever, often whimsical, campaigns. Martha was introduced to The Explorers Club by Walter Cronkite for whom she wrote scripts. After serving as Creative Director in many capacities around the world she founded Earth Advertising to serve the planet because the “Earth needed an ad agency.” She was named Adweek Creative Allstar, and won top awards in communication. A pioneer in sustainable industries, she serves on boards and advisories, and continues to make new discoveries in coastal science, work with island nations facing sea level rise, and raise public awareness on important ocean issues. Her first try at a fictional novel, Hook, Line and Sinker on Amazon entertains as it weaves the disappearance of Pacific Bluefin Tuna into the story of  heroine struggling to complete her PhD thesis on population of these majestic creatures. Martha loves the club for its eclectic membership and mission to protect the curiosity to explore the world around us.